Sponsored Video: Help A Child Reach 5

When washing my hands, I hum the Happy Birthday song from start to end twice. The 20 seconds I spend humming the song is an adequate amount of time to sud up, clean my hands, and improve hand hygiene. Keeping our hands clean is the easiest way to avoid getting sick because there are a lot of diseases that start and spread with dirty hands. One of them is diarrhoea. 

Diarrhoea, as we know it, is having three or more loose bowel movements in a day. For most of us, having diarrhoea is quite common. Some of us have it twice a year or so but we recover and move on quickly from it. However, did you know that diarrhoea is a common cause of death in developing countries? It’s also the second most common cause of infant deaths worldwide that in 2009, 1.5 million children under the age of 5 died because of diarrhoea. 

The residents of Thesgora

Lifebuoy, the soap company launched in England by the Lever Brothers in 1895, has been committed to health and hygiene education and has been helping various communities in the world to prevent diseases like diarrhoea through proper hand washing. One of these communities is Thesgora, a village in India with one of the highest rates of diarrhoea in the country. Lifebuoy aims to bring more awareness to Thesgora, and eventually to other villages, through a series of on-the-ground charity work to help more children reach their fifth birthday. 

Watch this heartwarming video of Gondappa, a resident of Thesgora, celebrate his son’s firth birthday… his first child to reach the age of 5. 

It’s easy for most of us to ignore proper hand washing but Lifebuoy educates us that the simple act of washing hands with soap can reduce the risk of diarrhoeal diseases by 42-47%. With Lifebuoy’s help, more and more children in Thesgora will survive to the age of 5 and beyond. Clean hands can definitely save lives! Encourage your children to wash their hands properly and frequently today! Start singing "Happy Birthdays" not only for washing hands but also for children in villages like Thesgora who will live to celebrate more birthdays in their lives. ;) 

Here are the reactions of parents to Gondappa's story...

This entry is sponsored by Lifebuoy.